Reetika Gupta
Opinion
15 May 2022
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As daily lives increasingly move online and consumer behaviours change, ESSEC Business School, Asia-Pacific’s Reetika Gupta looks at how technology can help brands reinvent retail by complementing and connecting their online and offline shopping experiences.
About Reetika Gupta
Reetika Gupta is Associate Professor of Marketing at ESSEC Business School APAC.